A) Consumer behaviour that was overlooked or poorly considered for a failed retailer in Canada
The company that is been chosen for our focus here is Target Stores, a very successful US company that fared very badly in Canada at least in part because of consumer behaviour considerations.
B) The second component for this assignment is an examination of opportunities associated with vending machines and how consumer behavior considerations ought to be managed for a company launching a new business using vending machines.
Our focus this semester will be on a hypothetical company that decides to use vending machines to market medical supplies including facemasks, disposable gloves and hand sanitizer in the context of the coronavirus.
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