Rhetorical essay

Task: write a rhetorical analysis on a magazine advertisement of your choice.

Rhetorical Analysis: You will be analyzing the relationship between work and audience. For example, how does the advertisement influence or persuade the audience that the product advertised is appealing?

Don't use plagiarized sources. Get Your Custom Essay on
Rhetorical essay
Get an essay WRITTEN FOR YOU, Plagiarism free, and by an EXPERT!
Order Essay


First Paragraph: you need to orient the reader. Tell us which advertisement you’ll be addressing. Tell us your argument. For example, your thesis statement could be something to the effect of “This advertisement uses Pathos and Logos to persuade a middle-aged audience that Life cereal is a high-quality product that your children will love.”

Remember: you can discuss how any combination of the following (or any rhetorical device individually) influence the reader:

Ethos:Authority, including: celebrity spokesperson, discussions of brand integrity (Ford motors has been around longer, so we’re better)

Logos: logical appeal. For example, “our product is fortified with vitamins so buy it.” “Our hybrid vehicle gets more miles to the gallon, which means you’ll be saving money.”

Pathos: emotional appeal (recall the “save the children” advertisements featuring sad and sickly children. They appeal to our emotions). Any emotion can be appealed to: happiness, sadness, etc.

Second Paragraph: in the second paragraph of your essay you’ll want to describe the advertisement in as much detail as possible. Tell us EVERYTHING. The words, images, the size, color, shape of the images and words. Is the product present? Are there any predominant color schemes?


First: the first thing you must do is determine the audience, and how the advertisement appeals to the audience (logos, ethos, pathos).

Second: Is the advertisement geared towards a younger, “hip” audience, such as many Ipod advertisements? It is geared towards a “practical” individual, such as many advertisements emphasizing low costs and efficiency do?

Example: The advertisement for Kool cigarettes is likely geared towards an audience in the same age range as those individuals depicted in the image. The picture places someone in a “relaxing” environment, likening smoking to the relaxation derived from vacationing in a tropical paradise. It attempts to remove from the reader any sense of danger or threat to life that cigarettes might imply. For a more detailed analysis one could make suggestions about the colors as well. Blue and green are traditionally “cool” colors, or colors which might have a calming effect on a viewer. Colors such as red or yellow, on the other hand, can be seen as “hot” colors, which have the opposite effect. Think this is pop psychology? Ever notice that all prison interiors are painted with “cool” colors to promote a less aggressive atmosphere?

Third: In the first section you described the image. Now tell us what the images and words (the colors, fonts, etc.) mean. In order to establish how the work influences or persuades, you must closely observe the traits of the advertisement: color schemes, font sizes, font types, images, etc.

Example: think about advertisements for Kool (TM) brand cigarettes. They generally feature two relatively young people sitting in front of a tropical waterfall with lush green foliage surrounding. The font is usually a light green or cool turquoise color. Now we’ve established what the advertisement looks like. Now, how do the images, the colors, etc. influence the target audience?


*-2-4 pages

*-12pt font, Times New Roman

*-1” side margins.

*-1” top and bottom margins

*-double spacing required

(Need topic of you choice by tonight and rough draft by 3pm monday)

Graduate Homework
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Papers are written from scratch We have molded our writers to develop content for all assignments from scratch. This way, we promote originality and reduce cases of plagiarism that might affect your grades and hinder you from realizing your academic goals. We encourage our clients to indicate the deliverables that should be featured in the final paper. Our online help services allow one to make a clarification and even interact with the writer directly to help them understand the needs of the assignment. Many of our writers are professional tutors who understand the approaches that should be used to fulfill the specified instructions. Every time a client places an order on our system, we link them with the most qualified writer in the subject of interest.

Money-back guarantee

YUnlike other writing companies, we encourage clients to draw back their money at any stage of the writing process if they experience any uncertainties with the quality of generated content. However, you will hardly have to make this decision because of our business approach that suits your needs.

Zero-plagiarism guarantee

We have an advanced plagiarism-detection system that flags any work that fails to meet the required academic expectations. Our company thrives in honesty, and as such, you will be guaranteed to achieve a paper that meets your expectations.

Free-revision policy

We encourage our clients to return papers for revision seven days after the last submission for free. Depending on the proposed changes, we will work on your article to achieve the desired expectations.

Privacy policy

We uphold confidentiality and privacy through our interactions with clients, an aspect that has enhanced our relationship with prospective customers seeking for assignment help. We do not disclose your information with third-parties

Qualified Writers

We boast of a diverse pool of ENL and ESL professionals who respond with a personal touch to the needs of every client. Our focus is to become the best platform that offers specialized services to individuals to accomplish their academic goals.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages