Nakata, Cheryl, and Yili Huang. “Progress and promise: the last decade of international marketing research.” Journal of Business Research 58.5 (2005): 611-618.
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This assignment should be 2500 words (+/- 500), excluding references and cover page. You can use the following general criteria as a guidance on the structure of the literature review:
• Introduction (600)
o Problem formulation – what is the main objective of your literature review?
Which topic or field is being examined?
• Methods (300)
o Literature search – finding materials relevant to the subject being explored,
with clear procedure of searching.
• Main Body (1000)
o Analysis and interpretation – discussing the major debates, trends, theories
and findings about a certain topic, maintaining the focus established in the
introduction. Derive at least two themes out of the literature reviewed.
• Conclusion (600)
o Summary – review the main objectives and findings of the literature review,
as well as provide the reader with at least one/two refined research question(s) in the light of your reading and outline areas for future research.
Preparation to this assignment
To complete this assignment, you can refer to:
▪ Textbook: Ch. 5 ▪
▪ Reuber, A. R. 2010. Strengthening Your Literature Review. Family business review, 23(2): 105-108
Please note that literature reviews are NOT:
1) A shopping list of all that is published on a specific topic.
2) Short summaries of each individual journal articles, without (or very little)
relationships to the purpose of the review.
Short, J. (2009). The art of writing a review article. Journal of
Management, 35(6), 1312-1317.
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