There are three strategic case analysis assignments in the course where you will write a short 3 to 5 page paper addressing the concepts of Marketing Strategy, Competitive Advantage, and Adding Value. You will use the Case Analysis Guidelines that are posted in Canvas. Your work should be submitted to the class drop box by 11:59 pm on the appropriate date. Please be prepared to share your work in discussion as the following class session with your peers.
You are expected to appropriately cite all references and to use APA writing style guidelines. You should review the APA tutorial online at – http://www.apastyle.org/learn/tutorials/basics-tutorial.aspx (Links to an external site.)
The “body” of your paper (not including title page, reference list, tables or illustrations) will be 2 to 3 pages in length, double-spaced in 12-point Times New Roman font. Header, footer and margins will be 1 inch, left justified. Your paper will conform to the APA Style® include no fewer than 3 and no more than 6 references. An MSWord template for this assignment is also posted in Canvas to speed the process. A guide for research article characteristics is also available in the Case Studies file folder in Canvas.
Please be sure to cite other’s ideas and not to claim other’s work as your own through lack of citation. Please ensure that your essay is free of misspellings, typographical and major grammatical errors. You will lose points for these mistakes.
We will be using two cases from the MIT Sloan School LearningEdge collection. All the materials featured on this site carry a creative commons license allowing them to be downloaded, copied, and distributed free of charge by anyone worldwide.
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