E-Marketing Plan (25 percent of final grade)
Launching and upgrading e-marketing sites for a commercial, nonprofit, or government organization require an effective plan. This is your opportunity to practice that professional skill.
Use the 7 section layout on page 478, in Chapter 19, of the course text as your format guide. Use ideas from course modules, our textbook, and Internet research to help build your plan. The e-marketing plan should represent both “the science and art” of marketing by presenting measurable facts and numerical projections throughout your whole plan as well as being creative and engaging – being descriptive, as well as creative and engaging.
Get instructor approval for the organization you plan to e-market by the end of week 1. Post your final e-marketing plan by the due date outlined in the course schedule. The e-marketing plans due to complexity and length, will be graded within 1-2 weeks after the due date for on-time submissions.
Your plan should be at least eight (8) pages long and not more than twelve (12) pages long, which does not include your title page, table of contents, executive summary, bibliography, or endnotes. Conform to acceptable the APA for college-level writing.
Your plan must:
be typed, double spaced, and in 12-point Times New Roman font, with margins no wider than one inch
Post your full name on the first page as part of a title page
Contain an Executive Summary section at the beginning of your plan covering key points to takeaway from plan details and be no more than 1 page. This includes your business, marketing and e-marketing key points from each section of your plan with logical numerics and brief supporting text.
list the Executive Summary and each specific section of the 7 step e-marketing plan found in your course text on page 478 of Chapter 19 as part of a table of contents plus as a headline within the body of your paper
have APA References with correct in-text citations
have a References page of at least six (6) references from 2017 to present
include, for each entry in the references, the author, title, city and state of publication, the publisher’s name, year of publication, and page numbers used as required by APA.
be prepared with word-processing software (Microsoft Word preferred) and name your file name as follows (MRKT457PlanYourLastNameYourFirstName)
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