Case Study

1. Start by developing a list of 100 facts related to the case (see (Links to an external site.) > “Guides”). These can be gleaned from the case itself and related literature. For example, you might put in the fact sheet the following: Fact 1: “There are 5 major audiences: A, B, C, D, & E.” Fact 2: “Audience A’s primary concern is x, y, z.” Why start with the 100 facts? The facts provide the factual basis for conducting the analysis. The fact sheet should be included as Appendix 1.

2. Describe the details of the communication problem including the situational background, audience analysis, and your grounded assumptions. Tables are often helpful at this point. This will become Section 1 of the paper.

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3. Discuss the nature or the “cause” of the problem. This will become Section 2 of the paper.

4. Discuss your strategy and specific solution. Include relevant documentation. (i.e., speeches, brochures, videotape, etc.) This will become Section 3 of the paper.

5. Describe the rationale for your choices. Show how the solution specifically relates to the principles discussed in the class. This will become Section 4 of the paper.

6. Develop an introduction, conclusion and executive summary for the paper. Also cite all relevant literature that you used.

7. Arrange all the pieces in the proper order and proofread the paper. (Check out Phil’s “Hall of Fame” for examples at (Links to an external site.))

8. Submit the final paper to your professor in Canvas Assignments.

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