Marketing -When is convergence too much?

Most of us are comfortable with our smart system devices allowing convergence to find us a timely deal at our favorite restaurant using a location-based app on our smartphone. You might even appreciate if Google’s database automatically proposed an “ideal vacation” for you based on your normal preferences.

Should we be concerned, then, if retailers placed sensors throughout their stores to track us by following signals emitted from Wi-Fi enabled smartphones? Consider the following statistics that may unnerve you:

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2,000-plus – Estimated number of times the online activity of an average Internet user is tracked every day
3,000-plus – Number of “shopping tendencies” Acxiom Corp., a leading data broker, says it can measure for every U.S. household.
700 million – Approximate number of adult consumers in the Acxiom global database.

About 68% of Internet users feel unprotected by current privacy laws. So, 86% of them used privacy technologies to remove or mask their digital data. Internet privacy is a recurring discussion in Congress, the FCC, and the FTC as they struggle to determine the right balance of consumer and business interests. For this discussion I would like to know what are your thoughts on online privacy by addressing these prompts.

Is it government’s job to deal with this issue?
Should Internet marketers adopt and self-regulate privacy protection policies?
Must consumers be responsible for securing private technologies to safeguard their data?
Discussion Instructions

This discussion is intended to help you further explore and think critically about the information you are reading and viewing. You are expected to be an active participant in the discussion, and meet the minimum criteria of one (“main”) substantive initial posting of around 150 – 200 words and several thoughtful, well-supported responses of approximately 100 – 125 words. Each discussion response must be spell checked, well-written and cite references in support of arguments.

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