Persuasion Effect

The Persuasion Effect Project gives you the opportunity to explore a range of viewpoints, opinions and arguments surrounding your local social issue, and to imagine how you might enter an ongoing public conversation about that issue, working rhetorically to craft your own argument and support it with evidence, logic and storytelling. Persuasive genres often seek to sway, influence, or otherwise move their audiences—not necessarily to change their minds completely about an issue, but to invite them to fully consider the merits of a specific point of view.

The audience for this persuasive project is up to you, but it should be specific and well-defined. Ask yourself: who is discussing this topic in the public sphere? Who is making arguments? Who are the various stakeholders, or groups and individuals with “skin in the game?” Who needs to hear what I have to say? Who needs to change? Who out there can I hope to have an effect upon? These questions should help you focus the audience for your project, and make rhetorical choices as you draft and revise.

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Persuasive writers adopt a wide range of authorial stances, from the deeply personal first person point of view, to more outwardly focused informational/logical perspectives. Select an authorial tone, voice and stance that you think will best work for your project.

The message of your persuasion-focused project should be your central argument, your main point, your big idea, your thesis, your compelling story of how you came to think and believe what you do. Start with a rough working message, and refine it as you research and write.

You should specify the occasion and context for this project based on your audience, your message, and the current state of the ongoing public conversation you are seeking to join. Persuasive writers often seek to craft timely arguments that respond to recent events or recent commentary on an issue.

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