Develop an intellectual argument following a dialog format.

The individual, written version is the same assignment with some adjustments. First, you need to write it up using a dialog format and include all PRO and CON voices. You will be constructing an intellectual debate using a dialog writing style and using the Toulmin as a guide. Look at the debate assignment for more details.

Picking 4 theorists and two actor: Micheal Porter, Porter Five forces, Embedded Sustainability, and Actor will be Bezos. Disruptive innovation/ Porter 5 forces Actor Ted Sarandos

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My innovative idea is :: often times you see a van in a neighborhood making several stops to different house to leave items. Essentially, the proximity of deliveries do not require a car to be had. They can begin to build “delivery hubs” in areas that have a high density of utilizing amazon prime. These hubs will have packages delivered to it day prior. Day of delivery, they utilize electric cargo bikes i.e. the German Ono, to pick up packages from the storage hub and deliver to a certain mile radius of houses surrounding that hub. The constant stops from the vans in neighborhoods would be eliminated in the highly dense areas, thus eliminating some carbon emissions


1. Quality of argument (i.e., Toulmin) and your ability to articulate the theory

2. Depth of analysis

3. Quality of debate and how prepared your team is

4. Quantitative support for your argument (i.e., Tableau)

5. PSTCM operationalization

Sample dialog conversation:

Charlie – VP of Strategy

P5FM has been around for 30 years, and it has been the foundation for how we have achieved superior returns over the years. We need to be more competitive and create increased margins by sourcing offer less expensive products while differentiating ourselves so that we charge more to customers. No one cares about the well-being or social good.

Smart Drew – Business Strategy Consultant

Charlie, the way we used to business has changed, and you need to think differently to succeed in the digital world. Having ES does not imply organizations do not profit from being socially responsible. To remain competitive in the digital and socially responsible age, your company must change.

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