final project

During the last 2 classes you will be asked to present your final project in person.

Final project: Developing a client-based relationship

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The purpose of the assignment is for you to serve as a PR practitioner. You will develop a:

press release (produce a 1 page press release, using inverted pyramid model, all elements of an effective press release MUST be present)
online campaign (this lays out your ROPES method-how you will achieve your campaign)
social media strategy (what platforms will you use? To reach whom? How? You MUST provide actual examples of posts on each platform)
visual advertisement (you must create a new advertisement or at least modify an existing advertisement)
Of course you should have a title page, works cited page and produce a uniform, professional and highly organized presentation as if you were producing this project for compensation. Consider equity and CSR elements in your execution.

This company may be real or imagined. They may be a company or nonprofit. All pieces of this project will be produced in a PPT of about 10 slides.

I will be uploading past student examples. You should be creative, draw on theory and deliver an effective presentation to your colleagues.

I have uploaded previous examples in the modules section in iLearn. The final project is due the 16th.

Keep in mind it should focus on an initiative or product launch by a real or fictitious company and generally look like this:

Slide 1) Title slide

2) Research

3) Objectives

4) Programming

5) Evaluation

6) Stewardship

7) Press release

8) Social media strategy

9) Social media Post 1

10)) Social media post 2

11) Social media post 3

12) Advertisement

13) References

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