an IMC plan

You must start by scheduling a Google Hangout session. Each team member should offer relevant ideas for the assigned elements for your chosen Brand choice and new product idea. You have created a Google Doc for this project so that all team members can contribute, comment, collaborate at any time. Proofread the final document for this Check-In before you you save your final work as a Word document (.doc). Do not save as a .pages or .pdf file, nor provide a link to the Google Doc (which is only to be used to create your working draft). Alternatively, you can copy and paste your final work into the Canvas textbox, but proper formatting and any numbering needs to be maintained for gradeability.

Phase 3
Market/Product Focus
Target markets (1 paragraph)
Who are your target markets?
Why were they selected as targets?
What are the expected characteristics of the buyers of these products/services?
POP (Points of Parity) & POP (Points of Difference) for your new product idea – 3 to 5 points each
How are you similar to your competitors?
How are you different from your competitors
Positioning (1 paragraph)
How do you want your targeted market to perceive your new product within your chosen brand
How will you differentiate versus your principal competitors

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