For this project, you will create an original plan to market a new product or service that does not yet exist. You can create a plan to launch it yourself, or you can use an existing company. No, you may not recycle any part of a plan that you previously submitted in a different course. It will show up on TurnItIn and create plagiarism issues for you.
It is fine if the technology to create your offering does not yet exist. Your job is not to build it, but to explain how the organization will use it to create value for potential customers. This is explained in detail in the assigned reading for this course. While the product or service may be hypothetical, the plan to market it must be a real-world proposal based on secondary research you conduct about how similar or alternative offerings are marketed.
Take great care in the choice of your product or service because this product or service will be the basis of the course project for the rest of the course. Your complete assignment should be between 4 to 8 pages not including title page, table of contents, and references. See General Instructions following the below outline.
For PART ONE (Part I) of the project complete the product-service identification. Provide substantial details about the product characteristics, features, and benefits.
Sample Outline of the Marketing Plan (Part I):
1. Product-Service Identification
1.1 Brief description of the Company
1.2 Organization structure
1.3 The product being offered and its benefits (no features)
2. Situation Analysis – (this is the section heading, which includes an introductory paragraph, please answer the following questions: What problems your product or service will solve, and are they any emotional triggers related to your product or service? )
2.1 Market Summary
2.2 SWOT Analysis
2.3 Direct and Indirect Competition
PART TWO (Part II): Using the Product-Service identified and the Situation Analysis prepared in Unit One, you will now prepare the Marketing Mix Strategy and Marketing Research. At a minimum, the Marketing Mix Strategy and Marketing Research must include the following sections (complete), correctly numbered, and labeled (see below).
Sample Outline of the Marketing Plan (Part II):
3. Marketing Strategy
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.6 Marketing Program
3.7 Marketing Research
Papers are written from scratch We have molded our writers to develop content for all assignments from scratch. This way, we promote originality and reduce cases of plagiarism that might affect your grades and hinder you from realizing your academic goals. We encourage our clients to indicate the deliverables that should be featured in the final paper. Our online help services allow one to make a clarification and even interact with the writer directly to help them understand the needs of the assignment. Many of our writers are professional tutors who understand the approaches that should be used to fulfill the specified instructions. Every time a client places an order on our system, we link them with the most qualified writer in the subject of interest.
YUnlike other writing companies, we encourage clients to draw back their money at any stage of the writing process if they experience any uncertainties with the quality of generated content. However, you will hardly have to make this decision because of our business approach that suits your needs.
We have an advanced plagiarism-detection system that flags any work that fails to meet the required academic expectations. Our company thrives in honesty, and as such, you will be guaranteed to achieve a paper that meets your expectations.
We encourage our clients to return papers for revision seven days after the last submission for free. Depending on the proposed changes, we will work on your article to achieve the desired expectations.
We uphold confidentiality and privacy through our interactions with clients, an aspect that has enhanced our relationship with prospective customers seeking for assignment help. We do not disclose your information with third-parties
We boast of a diverse pool of ENL and ESL professionals who respond with a personal touch to the needs of every client. Our focus is to become the best platform that offers specialized services to individuals to accomplish their academic goals.