1. Fully analyze Aldi’s business model using the business model paradigm presented in class (not the 4 part paradigm from the Johnson et al. paper or the Business Model Canvas concept). Business models include external (porter’s five force), corp-level strategy, positioning statement, business-level strategy, internal (RBV, VRIO)
2. What is Aldi’s business-level strategy, briefly describe the other key rivals’ positions?
3. Applying internal analysis, can (or has) Aldi achieve(d) a sustainable competitive advantage relative to Walmart? If yes, identify and discuss 3 to 4 of Aldi’s possible core competencies, key resources, and/or key capabilities, and describe how they contribute to any such advantage by fully applying all components of the relevant paradigm.
4. Using industry analysis, analyze the threat of new entrants for the industry in which Aldi competes. Be sure to make the appropriate conclusion.
5. Fully apply the strategic groups paradigm to the industry to analyze any strategic groups that may exist in the industry.
The format of essay should be
3. Rule-Explain concepts (business level strategy. Positioning statement…)
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