Please complete a four page peer reviewed article based on social media or direct marketing covered in this week’s class. The article should include topics from marketing communication, advertising strategy, and the strategic process organizations use for managerial success. Be sure to use APA formatting. The following journals are examples that can provide the insight and direction you will need to complete the assignment. Please remember to refer back to the readings for the week to complete your paper. Examples of expected research:
The Journal of Advertising
The Journal of Marketing
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