Hospitality Strategic Management

Analyze the “Marriott International – The Next 90 Years”, case study I have uploaded in files, and follow the directions provided below. The rubric for this assignment has also been uploaded as additional guidelines to follow. Please also take a look at some of the business analysis tools I have uploaded and utilize them to complete the assignment.

Directions provided by professor:

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A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.

A. Preparing the Case:

Before you begin writing, follow these guidelines to help you prepare and understand the case study:

Read and examine the case thoroughly
Take notes, highlight relevant facts, underline key problems
Focus your analysis
Identify two to five key problems
Why do they exist?
How do they impact the organization?
Who is responsible for them?
Uncover possible solutions
Review course readings, discussions, outside research, your experience.
Select the best solution
Consider strong supporting evidence, pros, and cons: is this solution realistic?

B. Drafting the Case:

Once you have gathered the necessary information, a draft of your analysis should include these sections:

1. Introduction

Identify the key problems and issues in the case study.
Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2 sentences.

2. Background

Set the scene: background information, relevant facts, and the most important issues.
Demonstrate that you have researched the problems in this case study

3. Alternatives – Outline possible alternatives (not necessarily all of them)

Explain why alternatives were rejected
Constraints/reasons
Why are alternatives not possible at this time?

4. Proposed Solution

Provide one specific and realistic solution
Explain why this solution was chosen
Support this solution with solid evidence
Concepts from class (text readings, discussions, lectures)
Outside research
Personal experience (anecdotes)

5. Recommendations

Determine and discuss specific strategies for accomplishing the proposed solution.
If applicable, recommend further action to resolve some of the issues
What should be done and who should do it?

Finalizing the Case

After you have composed the first draft of your case study analysis, read through it to check for any gaps or inconsistencies in content or structure: Is your thesis statement clear and direct? Have you provided solid evidence? Is any component from the analysis missing?

When you make the necessary revisions, proofread and edit your analysis before submitting the final draft.

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