Altria’s Strategy

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Altria

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10 Citations will be used – You may not use books, only websites with the full free accessible articles. You must provide the page or paragraph number in every in-text citation presented.

Example:

“In text-Citation”

Lawson (2019, page. 5) has determined that stock will skyrocket after the United States 2020 election.

“Reference”

Lawson, C. (2019). Election Results. Forbes. www.forbes.com/123456789

A. Introduction

Writes an introduction that captures the reader’s attention, explains the purpose of the presentation clearly, correctly, and concisely.

B. Business Strategies

1. Market Penetration (1/2 Page)

2. Market Development (1/2 Page)

3. Horizontal Integration: Mergers and Acquisitions (1/2 Page)

4. Forward Vertical Integration (1/2 Page)

5. Related Diversification (1/2 Page)

C. Cultural and organizational factors of choosing strategies

Identify and discuss cultural and organizational factors that should be considered in analyzing and choosing among the alternative strategies (1 Page)

D. Strategies Prioritize

Prioritize strategies and explain (1/2 Page)

E. Selecting the best strategy

Explain how to select the best strategy (1/2 Page)

F. Best strategy and long-term objectives

Recommend the best strategy and long-term objectives among the alternative strategies and explain why these strategies and objectives are best (1/2 Page)

G. Strategy recommendations using goals, objectives

Identify strategy recommendations using goals, objectives, strategy and tactics (1/2 Page)

H. Procedures for strategy implementation

Recommend procedures for strategy implementation (1/2 Page)

I. Implementation of strategies

Discuss who, what and how to implement the selected strategy (or strategies) at the corporate level, business-unit level, and functional level.

Corporate Level (1/2 Page)

Who

What

How

Business-unit Level (1/2 Page)

Who

What

How

Functional Level (1/2 Page)

Who

What

How

J. Strategy review and evaluation

Discuss procedure for strategy review and evaluation (1/2 Page)

K. Corrective Action Plan

Discuss a corrective action plan (including who, what, when and how) at the corporate level, business-unit level, and functional level

Corporate Level (1/2 Page)

Who

What

When

How

Business-unit Level (1/2 Page)

Who

What

When

How

Functional Level (1/2 Page)

Who

What

When

How

Conclusion

In a clear and concise manner, comprehensively concludes the paper by restating/ summarizing the argument. Refer to the opening statements and main points made throughout the paper. Reflect on the importance of the arguments and conclude their development.

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