1. Choose a company. (your choice)
2. Fill in the building model canvas for your company. Attach it as an Appendix
3. Explain all nine building blocks in your own words and demonstrate at least one element in each block.
4. Make sure the blocks are under headings so there’s no confusion.
Customer Segments are the people an organization wants to serve either through its customers or business alliances (Osterwalder & Pigneur, 2010). As a luxury car representative, Porsche is constantly entering new market segments, and provides different and appropriate products or services for each market segment. Porsche uses two variables to determine which customers to target, including description elements and behavioral elements. According to a scholar’s study, “Descriptive elements include demographics, psychology, and geography. Behavioral elements include personal responses to brands, uses, and interests” (Zoeller, 2018). Porsche focuses on a niche market of high-income customers. The characteristics of the high-income class consumer psychology are appreciating the prestige of the brand as well as the new and attractive vehicles Porsche produces.
IF you write the paper, it will be approximately 8 1/2 Pages as follows: Cover page, 1/2 page each for the introduction and 9 blocks. a 1/2 page conclusion, 1 page canvas as an appendix, and one page for references.
Here is what I am looking for:
10% – Introduce the company briefly. After the introduction, give a thesis statement. In this paper/presentation, I will show you how the Acme Plug Company utilizes the nine building blocks to …
70% – In your own words, explain what each building block means to you. Give an example of the block. Show one element the company utilizes. Tie them in from the Scaling Up text to support your work if possible. You must show each block on the canvas as it relates to your company.
10% – Conclusion – Does the company utilize the building blocks? Would you change anything the company does? What is your outlook on the building blocks?
10% – Grammar, APA & References
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