Market-entrymethod(e.g.,Licensing,franchising,strategicalliance) o Pricingstrategy
o Political, Economic, Sociological, Technological, Legal, Environmental
[PESTLE] challenges specific to that firm, not simply conditions in that
o Mediareportingofmarketentry o Existingcompetition
Where was the organization created?
o What services do they offer?
o Which one market did they enter, and when?
o What entry strategy did they use in that market?
“Partnerships” and “Foreign direct investment” are types of
strategies. Name the specific strategy used upon first entry, e.g.,
“direct exporting” or “acquisition.”
Compare the reasons for success or failure of market entry
o Acomparisonismorethanlistingreasonsofsuccessorfailurefor each company’s market entry, individually.
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