****PLEASE REVIEW INSTRUCTIONS CAREFULLY****
Altria
https://www.altria.com/Pages/default.aspx
10 Citations will be used – You may not use books, only websites with the full free accessible articles. You must provide the page or paragraph number in every in-text citation presented.
Example:
“In text-Citation”
Lawson (2019, page. 5) has determined that stock will skyrocket after the United States 2020 election.
“Reference”
Lawson, C. (2019). Election Results. Forbes. www.forbes.com/123456789
A. Introduction
Writes an introduction that captures the reader’s attention, explains the purpose of the presentation clearly, correctly, and concisely.
B. Business Strategies
1. Market Penetration (1/2 Page)
2. Market Development (1/2 Page)
3. Horizontal Integration: Mergers and Acquisitions (1/2 Page)
4. Forward Vertical Integration (1/2 Page)
5. Related Diversification (1/2 Page)
C. Cultural and organizational factors of choosing strategies
Identify and discuss cultural and organizational factors that should be considered in analyzing and choosing among the alternative strategies (1 Page)
D. Strategies Prioritize
Prioritize strategies and explain (1/2 Page)
E. Selecting the best strategy
Explain how to select the best strategy (1/2 Page)
F. Best strategy and long-term objectives
Recommend the best strategy and long-term objectives among the alternative strategies and explain why these strategies and objectives are best (1/2 Page)
G. Strategy recommendations using goals, objectives
Identify strategy recommendations using goals, objectives, strategy and tactics (1/2 Page)
H. Procedures for strategy implementation
Recommend procedures for strategy implementation (1/2 Page)
I. Implementation of strategies
Discuss who, what and how to implement the selected strategy (or strategies) at the corporate level, business-unit level, and functional level.
Corporate Level (1/2 Page)
Who
What
How
Business-unit Level (1/2 Page)
Who
What
How
Functional Level (1/2 Page)
Who
What
How
J. Strategy review and evaluation
Discuss procedure for strategy review and evaluation (1/2 Page)
K. Corrective Action Plan
Discuss a corrective action plan (including who, what, when and how) at the corporate level, business-unit level, and functional level
Corporate Level (1/2 Page)
Who
What
When
How
Business-unit Level (1/2 Page)
Who
What
When
How
Functional Level (1/2 Page)
Who
What
When
How
Conclusion
In a clear and concise manner, comprehensively concludes the paper by restating/ summarizing the argument. Refer to the opening statements and main points made throughout the paper. Reflect on the importance of the arguments and conclude their development.
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