Analyze Elkhorn brewery
https://www.elkhornbrewery.com/home
How well your company understands the environment overall and the industry structure helps determine how a firm can position itself successfully within an existing environment – or work to change the environment.
1. What constitutes industry success vs. failure, any covid regulations?
2. Competitive analysis: Begin with a discussion of the industry’s key strategic factors. What does it take to “win” in this industry? Assess existing competitors in the industry, assessing how strong or weak they are with respect to these key success factors. Describe the resources and capabilities of key competitors. Describe your understanding of the complexity of interactions between rivals – what to expect, how to anticipate, how to react, and how to possibly change the dynamics through cooperative strategies Are there any indirect competitors which could change the dynamics of the industry? Be sure to include your own company. Consider here the implications of the strategic group concept as well as the lessons from coopetition and game theory.
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