• Conduct research to identify an audience for an author’s genre > FICTION, subject matter > SOCIAL AWARENESS, and themes > LOVE, WOMEN EMPOWERMENT, and/or MENTAL HEALTH
• Conduct research to identify or infer the demographics, interests, preferences, needs, and habits of that audience.
• Identify the types of website or blog content that would attract and interest that target audience
• Identify the social media channel and types of content that would be effective for connecting and communicating with that target audience
Review the “Guiding Questions for Demographic Research” to help you focus your audience research. *The Guiding Questions will be provided in a document*
Websites for Researching Audience:
Begin researching the audience by reviewing the Book Industry Study Group website (see below) and any of the others that might be relevant to FANTASY/FICTION. Some will provide more demographic information than others. As you browse the sites that apply to FANTASY/FICTION, take the time to note how these sites are organized to maximize advocacy for the areas the websites cover. Why is the sharing of research and demographic information a component of such advocacy?
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