Assignment 3 – Develop Your Strategy

For this assignment, first develop a few specific and tangible goal(s) and discuss why they are the most valuable to your target audience. Make sure the goals are specific, measurable, tangible like those in the lecture.

Please follow the format below and include each component.
Begin your discussion of the campaign strategy (using the 4 P’s) including:
– Core
– Actual
– Augmented
– Monetary costs
– Non-monetary costs
– Competition
– Location (etc)
For the product, clearly list and describe the core, actual, and augmented products your campaign will be offering to your target audience. Each of these should be at least a paragraph or two, with augmented being closer to a half to 3/4 of a page. For the core – how do you know your audience wants that? What are the benefits the product gives them? How can you ensure they know that? For the augmented – what cues to action/reminders do they need (or are you planning to offer them)? What additional items (promotional materials, plans, marketing, etc) are you planning to offer? Provide a FULL list of the augmented products and discuss why they will be important to them.

Don't use plagiarized sources. Get Your Custom Essay on
Assignment 3 – Develop Your Strategy
Get an essay WRITTEN FOR YOU, Plagiarism free, and by an EXPERT!
Order Essay

For the price, describe what it will “cost” your participants. First, describe the monetary cost required for this campaign and how you will alleviate payment if it is of concern. Then describe any non-monetary costs that will be useful for the campaign. Finally, discuss what major competitive behaviors exist against the campaign (or organizations) and how you will minimize their effect? What competitors/behaviors does your target audience face in regards to the health topic you’ve chosen? What are the main barriers they have in what you are asking them to do? Be descriptive and specific.

For the place, where will distribution of your campaign be located and why will that be beneficial? Remember it’s always a good idea to be at the “decision making” point of the campaign, or where the audience is centrally located – even if your campaign will be predominately online/word-of-mouth etc. For instance, will you have a location at the worksite/school/organization? If so, what are the advantages? Will you have a social media component? Again, why? How does it help the distribution of the campaign message/goal and ease the burden on your target audience.

Remember to follow the format or you will not get full credit. Each of these sections needs to have clearly defined and labeled points, and proof as to why you think they are important.


Graduate Homework
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Papers are written from scratch We have molded our writers to develop content for all assignments from scratch. This way, we promote originality and reduce cases of plagiarism that might affect your grades and hinder you from realizing your academic goals. We encourage our clients to indicate the deliverables that should be featured in the final paper. Our online help services allow one to make a clarification and even interact with the writer directly to help them understand the needs of the assignment. Many of our writers are professional tutors who understand the approaches that should be used to fulfill the specified instructions. Every time a client places an order on our system, we link them with the most qualified writer in the subject of interest.

Money-back guarantee

YUnlike other writing companies, we encourage clients to draw back their money at any stage of the writing process if they experience any uncertainties with the quality of generated content. However, you will hardly have to make this decision because of our business approach that suits your needs.

Zero-plagiarism guarantee

We have an advanced plagiarism-detection system that flags any work that fails to meet the required academic expectations. Our company thrives in honesty, and as such, you will be guaranteed to achieve a paper that meets your expectations.

Free-revision policy

We encourage our clients to return papers for revision seven days after the last submission for free. Depending on the proposed changes, we will work on your article to achieve the desired expectations.

Privacy policy

We uphold confidentiality and privacy through our interactions with clients, an aspect that has enhanced our relationship with prospective customers seeking for assignment help. We do not disclose your information with third-parties

Qualified Writers

We boast of a diverse pool of ENL and ESL professionals who respond with a personal touch to the needs of every client. Our focus is to become the best platform that offers specialized services to individuals to accomplish their academic goals.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
× Contact Live Agents