Business: Apple INC
Conclusions (2-3 Pages): These are done individually. Place each team member’s conclusion in the paper after section 5 and label it so I know who wrote the conclusion. You must have a minimum of six sources for your project. You may NOT use Wikipedia or any other Wiki sources. You may use your book, but it will NOT count as one of your sources. You must use MLA or APA style documentation to cite and reference your sources. When writing your conclusions, you must use either MLA or APA style format. Failure to use proper documentation could be considered cheating and result in a zero for the assignment. If you have any questions about MLA or APA style or whether you need to cite something, please ask. You may not need to touch on every point in your conclusion, but these are some of the things I would like to see. This is the document that encourages the reader to continue exploring your business analysis and summarize your research findings. Your conclusion should tell your reader what is most important in the various sections of your report.
Use your SWOT analysis as the foundation for why you have arrived at your conclusions.
Analyze where your group sees this company heading with its business in the future.
What do stock analysts say about your company’s future?
Use information in the CEO’ letter to the shareholders in the annual report.
How is this company going to grow its business in the future? What are they doing in the area of innovation? Are they expanding into international markets? Are they merging or acquiring other companies?
Describe the major findings in each section. Include the major strengths and weaknesses of your company.
Focus on your company, the industry and its two primary competitors..
Describe the strengths, weaknesses, opportunities and threats in terms of the information you discussed in the previous sections of your Business Analysis Project.
What does your company do better than the competition? What is its competitive advantage? How does it compare to industry norms?
Where could your company improve?
Are new opportunities a possibility (new products, new technology, and business expansion)?
What are the possible threats to your success (new competition, a decreasing market, lawsuits, or financial difficulties)?
Think about these issues as you expand on the information from the previous sections. Provide an overall evaluation of your company.
Would you want to work for this company? Why or why not?
Would this company be a wise investment? Explain
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