Business Proposal


Students will identify a weakness or need in their current workplace or, if that is not available, on their college campus. They will then compare and contrast two products or services to fill that weakness or need and write an email to his/her boss or campus director respectfully explaining the problem and suggesting the most appropriate solution.

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Weaknesses and/or needs identified and products or services recommended should be realistic and well-thought-out. Students will need to create any and all necessary details to effectively complete all parts of the project.

This business proposal must be internal; that is, you will address it to the management of your company or to the campus director for a product, equipment, or branding change or addition.

Options for an internal business proposal might include (but are not limited to):

a uniform or protective equipment addition or change
a product brand change
adding new or updated equipment
the addition of an amenity (such as a vending machine or water fountain)

Part 1—Comparison/Contrast Report:

Due MONDAY, JULY 13 by 11:59pm
Assignment:Students will construct a report of 1-2 pages, not including the References page, comparing and contrasting two products or services that meet a need in your current job or college environment.
You may choose to compare and contrast a product or service currently used by the company with similar products or services, or you may choose to identify a need within the company and compare/contrast products or services that will fulfill this need.

You should consider at least three criteria in your comparison and contrast: quality, service, pricing, availability, and/or any other pertinent details. Be sure to avoid gaps in information or incomplete comparisons, which will result in lost points.

Summary/Indication of Need (1 par.):
Identifies weaknesses or needs in the workplace/college with clear explanation of what is currently in use (or what is currently missing) and why the weakness or need should be addressed.
Point-by-point comparison and contrast of at least three clearly identified criteria (at least 3 par.)
One paragraph required per identified criterion (example: one paragraph to compare/contrast quality, one paragraph to compare/contrast service, and one paragraph to compare/contrast pricing)
Each paragraph must cite source information. At least one source per product is required.
Example: If you tell your reader that the product costs $29.95, you must cite this information according to APA standards, giving credit to the source and letting your readers know where you found it.
These sources must be cited according to APA standards in the body of your report AND included on a References page. This reference page does not count toward the minimum length requirement.
Evaluation (1 par.):
Clearly identifies which product or service is preferred and explains why.
References (last page in the same document):
Include APA entries for all sources cited in the body of the report

Part 2—Email:

Due WEDNESDAY, JULY 15 by 11:59pm
Assignment: The student will write an email to his/her boss or campus director explaining the weakness/need identified and detailing his/her proposal to the company.
The email should briefly mention that you’ve conducted research to support your findings and should discuss at length only the preferred and recommended product/service.
Indicate that the comparison/contrast report (written in Part 1) is included as an attachment to the email (though you will not actually attach the report in your final draft submission).
There is no minimum length requirement here, but keep in mind that emails are “best used for fairly brief messages” and “should get to the point and conclude in three small paragraphs or less” (Business Communication for Success (Links to an external site.))
As with all emails, this email should be polite, respectful, and written with an appropriate level of formality.
Audience awareness is key here. Be sure to avoid “flaming” in your email; that is, you must keep in mind that both you and your recipient work for and/or attend the company/college being discussed, so it is important not to “bash” the company.

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