To begin your case study, select a televised press conference that involves a business, charity or political leader. The kind of conference to select is illustrated by Fairhurst’s (p. 2-14) discussion of Robert E. Murray’s response to a Utah mine crisis. Consider as well her discussion of Hillary Clinton’s Pakistan encounter (p. 127-131). View the selected conference and, where possible, obtain a transcript. Write a 5-7 page evaluation on how well the leader communicated his or her message, image and relationship to an audience.
However skillful we are with framing, at times we are apt to go “off message.” That is, under stress and in times of crisis, we may fail to communicate our best thoughts, self-image or regard for others. Leaders are especially vulnerable to go “off message” when meeting the press. Reporters are seeking a story of dramatic interest for the public. If a leader is not properly prepared for such moments, the leader’s failure may become “the story.” Press encounters require delicate framing and human sensitivity. As such, they provide excellent opportunities to learn about the art of framing in highly pressurized situations.
To begin your case study, select a televised press conference that involves a business, charity or political leader. The kind of conference to select is illustrated by Fairhurst’s (pp. 2-14) discussion of Robert E. Murray’s response to a Utah mine crisis. Consider as well press conferences such as Hillary Clinton’s Pakistan encounter (pp. 127-131) or any recent press conference that you are able to view and, where possible, obtain a transcript.
The assignment is to write a 5-7 page evaluation on how well the leader communicated his or her message, image and relationship to an audience.
Rubric — Case Study 2 — press conf 2020.docxPreview the document
Use these questions to guide your analysis:
How well does the leader enact, or fail to enact, Fairhurst’s “Rules of Reality Construction?”
In your view, does the leader marshal the best “Cultural Discourses” for his or her cause?
Does the leader seem well “primed” for the occasion?
How well does the leader use language forms discussed by Fairhurst (p.93)?
One cannot stay on message, if one lacks a message. Does the leader give evidence of having a vision and mission? Does he or she repeat the “master frame” sufficiently?
Does the leader effectively maintain emotional regulation?
Does the leader create audience rapport?
Requirements:
In a two to three paragraph introduction, provide the context for the press conference including:
Sponsoring organization
Speaker with a brief introduction if possible
Intended audience
Purpose and intent of message
A link to press conference video and possible transcript should be included in the appendix.
In 4 to 6 pages, analysis the communication strategies based on synthesis of the course readings and other resources or references. Use the guiding questions as possible approaches to the analysis.
Discuss how well the leader communicated the message
Discuss how well the leader constructed an image
Discuss how well the leader created and relationship to an audience.
In a 2 to 3 paragraph conclusion, reflect on what you have taken away from this analysis to apply in your communication strategies during a critical incident.
The case study should include the following:
APA Formatting including heading and subheadings.
Graduate level writing free from grammar and mechanical errors.
Citations from readings or other relevant resources to support information presented.
The document should make best use of the technology.
Papers are written from scratch We have molded our writers to develop content for all assignments from scratch. This way, we promote originality and reduce cases of plagiarism that might affect your grades and hinder you from realizing your academic goals. We encourage our clients to indicate the deliverables that should be featured in the final paper. Our online help services allow one to make a clarification and even interact with the writer directly to help them understand the needs of the assignment. Many of our writers are professional tutors who understand the approaches that should be used to fulfill the specified instructions. Every time a client places an order on our system, we link them with the most qualified writer in the subject of interest.
YUnlike other writing companies, we encourage clients to draw back their money at any stage of the writing process if they experience any uncertainties with the quality of generated content. However, you will hardly have to make this decision because of our business approach that suits your needs.
We have an advanced plagiarism-detection system that flags any work that fails to meet the required academic expectations. Our company thrives in honesty, and as such, you will be guaranteed to achieve a paper that meets your expectations.
We encourage our clients to return papers for revision seven days after the last submission for free. Depending on the proposed changes, we will work on your article to achieve the desired expectations.
We uphold confidentiality and privacy through our interactions with clients, an aspect that has enhanced our relationship with prospective customers seeking for assignment help. We do not disclose your information with third-parties
We boast of a diverse pool of ENL and ESL professionals who respond with a personal touch to the needs of every client. Our focus is to become the best platform that offers specialized services to individuals to accomplish their academic goals.
