Case Study

Case 3: Wal-mart

Sam Walton began his career in retailing as a J. C. Penney management trainee. He later leased a five-and-dime store in the rural community of Newport, Arkansas, in 1945. Five years later, he launched Walton 5 & 10, and by 1962, Walton owned 15 Ben Franklin stores under the Walton name. Walton envisioned a rapid expansion of chain discount stores in small towns, a concept rejected by Ben Franklin. As a result, Sam and his brother James “Bud” Walton opened the first Wal-Mart Discount City in 1962. Wal-Mart Stores reached 18 stores with sales of $44 million in 1970, and the company went public.

Don't use plagiarized sources. Get Your Custom Essay on
Case Study
Get an essay WRITTEN FOR YOU, Plagiarism free, and by an EXPERT!
Order Essay

The company continued to avoid the competition by opening stores in small and mid-sized towns. The company amassed 276 of its own stores with annual sales in excess of $1 billion by 1980. Three years later, the first Sam’s Wholesale Club was opened, touting a cash-and-carry, membership-only warehouse format. Rapid growth continued through the 1980s and 1990s.

Today, the Bentonville, Arkansas-based firm operates more than 10,000 stores—over half outside the United States—including traditional discount stores, “supercenters” that also sell groceries, and Sam’s Wholesale Clubs, as well as some Internet sales. Wal-Mart has locations in all 50 states and is the leading retailer in Canada and Mexico (through its Wal-Mart de México division). Wal-Mart also operates stores in Germany, Korea, Japan, and China, as well as other nations in Asia, Europe, and South America. The heirs of the late Sam Walton (Wal-Mart’s founder) own about 38% of the company.

It is almost impossible to separate Wal-Mart from its founder. The flamboyant leader was known for his charismatic style, emphasis on customer service, and high esteem for Wal-Mart employees. More than anything, however, Walton instilled a bias for action in managers and associates alike. Store change is constant as opportunities for improvement were constantly being sought. Within each store, department managers act as entrepreneurs and are encouraged to innovate. CEO David Glass continued Walton’s commitment to cost control, innovation, greater emphasis on the upscale market, and a customer-centered culture until the top job was handed to Lee Scott in 2000. Following an incessant stream of criticism alleging such practices as unfair price competition and employment discrimination, Scott launched a concerted effort in late 2004 to defend Wal-Mart’s record, both as a successful retailer and as a good corporate citizen. Wal-Mart is under constant pressure from environmental groups and organized labor, and defends itself against the most lawsuits of any firm in the United States.

Wal-Mart has continued to expand in the early 2010s, including an emphasis on smaller, neighborhood stores that carry both grocery and household items. Major appliances such as flat-screen televisions were added in the late 2000s. Wal-Mart acquired a 51% stake in South African firm Massmart in 2011, giving the firm access to sub-Saharan Africa.

Case Challenges

1. Is it easy to become enamored with a company when it has enjoyed so much success over the years? What are Wal-Mart’s weaknesses?

2. Does Wal-Mart’s new neighborhood store format run counter to the cost-cutting emphasis that is at least partially responsible for the success of its traditional stores? Explain.

3. What challenges can Wal-Mart expect with its international expansion efforts?

Please answer the 3 questions. Your sources must include the 2 chapters uploaded. Chapter 10 and Chapter 11.

Graduate Homework
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Papers are written from scratch We have molded our writers to develop content for all assignments from scratch. This way, we promote originality and reduce cases of plagiarism that might affect your grades and hinder you from realizing your academic goals. We encourage our clients to indicate the deliverables that should be featured in the final paper. Our online help services allow one to make a clarification and even interact with the writer directly to help them understand the needs of the assignment. Many of our writers are professional tutors who understand the approaches that should be used to fulfill the specified instructions. Every time a client places an order on our system, we link them with the most qualified writer in the subject of interest.

Money-back guarantee

YUnlike other writing companies, we encourage clients to draw back their money at any stage of the writing process if they experience any uncertainties with the quality of generated content. However, you will hardly have to make this decision because of our business approach that suits your needs.

Zero-plagiarism guarantee

We have an advanced plagiarism-detection system that flags any work that fails to meet the required academic expectations. Our company thrives in honesty, and as such, you will be guaranteed to achieve a paper that meets your expectations.

Free-revision policy

We encourage our clients to return papers for revision seven days after the last submission for free. Depending on the proposed changes, we will work on your article to achieve the desired expectations.

Privacy policy

We uphold confidentiality and privacy through our interactions with clients, an aspect that has enhanced our relationship with prospective customers seeking for assignment help. We do not disclose your information with third-parties

Qualified Writers

We boast of a diverse pool of ENL and ESL professionals who respond with a personal touch to the needs of every client. Our focus is to become the best platform that offers specialized services to individuals to accomplish their academic goals.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
× Contact Live Agents