Foirth, a term-long project(Management has requested that you and your small ‘exploratory committee’ of marketing research employees look into several aspects of potentially forming a CI function at the firm.) with four phases involving developing a competitive analysis report / CI project. Please refer to the attachment file phase1, 2 and 3! and awning following question!
1. Executive Summary: summary of the report in 200 words or less
2. Introduction of the project in 150 words or less
3. Methodology of collecting the necessary data
4. Data Analysis: Numerical analysis (could be in the form of tables) and qualitative analysis in the text format
5. Major Issues in 250 words
6. Recommendation for the Issues in 150 words
7. Conclusion: relevant conclusion in 200 words
e.g.note 1 and 2 is introduced what is CI
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