Client Project for Choice Hotels International

Project Outline:

• Although Choice Hotels has 12 brands, the Ascend Hotel Collection and Cambria Hotels and Suites are the two with the most meeting space, so you will choose which of these brands you would like to focus on.

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• Research the brand you choose and explain/describe the overall brand and typical property.

• Discuss what you determine the typical guest/meeting client would be at this brand.

• Assume you have a strong base of “regulars” and discuss how you will interact and maintain relationships with them given the current status of the travel industry. You should discuss this broadly and then include examples of emails you may send, phone conversations you may have, or other concrete ways you would stay connected.

• The second portion of the project assumes that the stay at home orders across the globe are going to be lifted. What would you do to begin rebuilding your business and what would you do in the first couple of months when both transient guests and meeting planners are still potentially fearful of travel?

• This portion should again include concrete examples of guest & planner outreach/connection, advertising, social media use, anything else you deem necessary. You should develop the pieces you would use, describe where/how you would use them, how frequently, and how you would work with the rest of the staff so they engage in the process. THIS IS YOUR CHANCE TO BE CREATIVE!!!

• Finally, assume your boss has given you $20,000 for this. Show your budget ($20k) and how you will spend it. (Meaning get the prices, at least ballpark) for each of the things your create & plan to implement.

• PLEASE DO NOT CONTACT ANY HOTELS OR OTHERS WITH REGARDS TO THE PROJECT! THIS IS SIMPLY YOUR IDEAS, CREATIVITY, AND DEVELOPMENT, WE DO NOT WANT TO BOTHER ANYONE AT THIS TIME!

Steps you will be performing to complete this project:

1. Choose the Brand you will be using for the project:

Ascend Hotel Collection or Cambria Hotel & Suites

2. Research the brand:

Explain/describe the overall brand and typical property

3. Discuss what you determine the typical guest/meeting client would be at this brand:

Describe all guest types and what their needs would be

4. How you will interact and maintain relationships with “regulars”:

Discuss this broadly and then include examples of emails you may send, phone conversations you may have, or other concrete ways you would stay connected. (As in develop & write the material)

5. What would you do to begin rebuilding your business and what would you do in the first couple of months when both transient guests and meeting planners are still potentially fearful of travel?

Again include concrete examples of guest & planner outreach/connection, advertising, social media use, anything else you deem necessary. You should develop the pieces you would use, describe where/how you would use them, how frequently, and how you would work with the rest of the staff so they engage in the process. THIS IS YOUR CHANCE TO BE CREATIVE!!

6. Develop your budget & spending:

Show your budget ($20k) and how you will spend it. (Meaning get the prices, at least ballpark) for each of the things your create & plan to implement.

7. Put all of these things together in the format of your choice:

You may do a presentation, a document with all of the pieces, a variety of both. You have creativity here as well, just make sure each piece of the project is there.

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