in unit 5, you selected your favorite brand and describe the reasons why this brand is so appealing to you. for this assignment you will use your favorite brand to create an analysis that identifies the strategic direction of price and promotion.
1. And this assignment, you will research provide pricing examples that compare and contrast various factors that influence promotional strategies for each of the five pricing strategies: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing.
2. next, you will determine which pricing strategy is represented by your brand’s price and discuss why (or why not) The pricing strategy is effective.
3. finally, you will discuss If the pricing strategy is aligned with the messaging strategy in the promotions. for example, if the pricing strategy is premium pricing, to promotions communicate the high value of the brand?
you must reference at least two articles from business-related or news websites. all paraphrase and quota material must be cited in reference. you’ll create a four-page word document, not counting the title reference pages
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