creative marketing campaign for an invented, domestic company that applies the integrated marketing communications concept that we studied in this course. Include the following in your marketing campaign:
Requirements for Project
Title page
Executive summary
Introduction
Background information about the company
Discussion about the 5Ps of Marketing (Product, Place, Promotion, Price, and People) with regard to the company
An integrated marketing campaign that includes a) three ways to advertise your brand using print and b) three ways to advertise using social media. Follow the directions in each section below.
Section 1: Print Advertising Campaign: Include the following in this section of your campaign.
Objectives of the print advertising campaign
Names of print media where you will advertise your brand
Print media strategies
Evaluation metrics and message evaluations to measure success of the campaign
Sales and response rates
Design an ad that would be appropriate for your print media advertising. If you are using existing pictures online, make sure to appropriately attribute your images by following the copyright guidelines in the electronic resource guide (Links to an external site.) in the CSU Global Library.
Section 2: Social Media Campaign: Include the following in this section of your campaign.
Objectives of the social media marketing campaign
Names of social networking sites where you will advertise your brand
Social media strategies
Evaluation metrics and message evaluations to measure success of the campaign
Sales and response rates
Banner ad for Facebook or other social sites. If you are using existing pictures online, make sure to appropriately attribute your images by following the copyright guidelines in the electronic resource guide.
Summary/Conclusion
Additional charts or advertisement examples included as an appendix.
Additional Submission Requirements:
Your marketing campaign must adhere to the following standards:
Your final project must be 8-10 pages in length, not including the required title and reference pages;
integrate concepts, terms, and theories from the readings and module content;
include at least five academic references to support your work, in addition to the course textbook
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