Going Downtown 2020: Individual Report Project BUAD 301 Fall 2020 17092020 Purpose: To develop research and problem-solving skills within a professional context; to learn how to write an extended argument. Situation: Each student will choose a town in Southern California—everyone must have a different city and choices will be first come first served. You may choose from towns in the following counties: RIVERSIDE, CA Examine the census data for the town you have chosen to identify the following: • Median age • Income • Racial make up • Social demographics (families, married versus single, etc.) • + any other interesting or useful information available You may wish to make a trip to the community as well, just to see what the lifestyle is like or interview some residents for anecdotal information Task: In a correctly formatted memo report addressed to Dr. Teeanna Rizkallah, describe your selected town in detail, focusing on demographics. Identify a particular type of business that would appeal to the majority demographic you have identified through your research. Avoid suggesting things like franchises. Think about unusual businesses or services that would particularly appeal to the local residents. Use any sources that seem appropriate, but make sure you go beyond the surface. Learn what you can about the town’s history. What direction are they going in? Is there a social or political climate that you should account for? What do residents want in their community?—After all, there’s no point in recommending a skate park for a community populated by retirees. Keep track of your sources: cite them in the text and list them in your References. Incorrect attribution causes a substantial reduction in your report grade. This assignment is worth up to 100 points. Above all, DON’T BORE ME! Think about several towns before you choose the one you feel is best suited for analysis. Also, come up with business concepts that will be useful for the residents, NOT just what you would like to do. If they don’t need it, don’t recommend it
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