Once you have gathered the necessary information, a draft of your analysis should include these general sections:
1. Introduction
• Identify the key problems and issues in the case study.
• Formulate and include a thesis statement, summarizing the outcome of your analysis in 1– 2 sentences.
2. Background
• Set the scene: Describe background information, relevant facts, and the most important issues about the case study.
• Identify, list, and describe the significant issues that are discussed in the case.
3. Evaluation of the Case GLOBAL Business (MG320) Global by Peng, 4th ed. Professor J. Y. Flowers Page |
3 • Outline the various aspects of the case study that you are focusing on.
• Evaluate these pieces by discussing what is working and what is not working.
• State why these parts of the case study are or are not working well.
4. Proposed Solution/Changes
• Provide specific and realistic solution(s) or changes needed.
• Explain why this solution was chosen.
• Support this solution with solid evidence, such as: a) Concepts from class (text readings, discussions, lectures) b) Outside research c) Personal experience (anecdotes)
5. Recommendations/Conclusions
• Determine and discuss specific strategies for accomplishing the proposed solution.
• If applicable, recommend further action to resolve some of the issues.
• What should be done and who should do it?
The Format of your report:
• Page length = (a minimum of) 8 pages (including the Cover and References pages)
• Line spacing = 1.5 inches. • Insert page numbers
• The use of descriptive headers and separators (i.e., bullets, alphas, numbers, etc.) to distinguish discussions is expected.
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