Find a health care marketing video on YouTube that you think effectively targets an underserved population. Describe the video and explain in detail why you think it would resonate with the target audience. Next, suggest three improvements that would make the ad even better and why. Use references from this week’s lesson and readings to support your points and be sure to provide a link to the video.
Assignment Guidelines
The length of the analysis should be 2 pages. A paper of only 1½ pages, for example, will receive points off.
Use 12 point Times New Roman font. Pages should be double-spaced with 1-inch margins all around. No bold or italicized font should dominate the page.
Tabs should be no more than ¼”. If you don’t know how to set tabs, get someone to show you how.
Have your name, the assignment number, and the page number in the header on each page. For example: John Doe, Assignment 1, p. 1
Write in business communication style. Do not use first-person unless the assignment specifically asks for your perspective and avoid passive voice when possible.
When you use sources use APA citation and reference style.
Reading:
Review Lesson 9.
Read the assigned weekly articles:
HHS. (2013). HHS action plan to reduce racial and ethnic health disparities. HHS.gov. Retrieved December 21, 2013, http://minorityhealth.hhs.gov/npa/files/Plans/HHS/HHS_Plan_complete.pdf
Morse, D. (2012). As more minorities get health care, marketers face new challenges. Adage.com. Retrieved December 21, 2013, from: http://adage.com/article/the-big-tent/health-care-law-poses-multicultural-marketing-challenges/237911/
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