Please watch the following TED talk http://www.tedxleuven.com/?q=2015/speaker-3 and answer the following questions.
Discuss and give examples.
1. What is the importance of “cultural empathy” to international business?
2. How does a business acquire or adapt to “Cultural empathy”?
3. “For the inexperienced marketer, the “similar but different feature of culture creates an illusion of similarity which usually does not always exist.”
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