Market Entry Report – Electronic Vehicles
Part C: What cultural challenges will Spark’s staff encounter in the workplace of the Germany and United Kingdoms?
· What specific operational, managerial, and organizational issues do companies in the same industry encounter in Germany and United Kingdoms?
Note: Use the Hofstede Cultural Dimensions comparison of the countries
Part D: Develop your marketing objectives for your recommended country based on your research and projections.
Marketing objectives are mainly quantitative (with some qualitative ones), and should be precise and focused. Using figures from your own market research, please include your projected annual:
1. Growth %
2. Market share %
3. Sales Units & $$
4. Average unit price $$
5. Profitability %
6. Customer satisfaction
7. CSR
8. Employees’ satisfaction
Include your time-frame, and present the figures in a table at the end of your analysis.
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