Please present the following components of the Marketing Plan for an Apple K-Cup Controls and Contingency Controls: how the performance of the plan will be measured, schedule by which to monitor its progress by comparing results against objectives Contingency plans in case of an adverse event (for example, delay in product launch, technical problems)
Textbook: Kotler, P. T., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education. Chapter 16: Developing Pricing Strategies and Programs Chapter 18: Managing Retailing, Wholesaling, and Logistics
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