You are expected to apply key concepts from the following 5 chapters in your take-home exam:
1. NarrativeStructureandBinaryOppositions
2. WhyStories?
3. Feminism, Postfeminism, and IdeologiesofFemininity 4. Ethnicity, Ideology, and the media
5. Postmodernism
You are expected to structure your analysis into 3 sections (following an introduction and before a conclusion):
1. (Structuring of the AOC) Narrative & Story
2. (AOC and Representations of) Gender / Ethnicity
3. (Mediatized Politics and) Postmodernism
You are recommended to pay attention to the following core concepts, applying those that best allow you to critically analyze AOC media discourse:
Narrative:
– Narrative
– Structuralism (Binary Oppositions)
– Narrative Structure
– Structural Position of Characters in Narratives
– Transmedia
– Emergent vs. Planned Transmedia
– Transmedia storytelling (news, marketing)
Stories:
– Morphology (7 “spheres of action”)
– Myth
– Monomyth (the hero’s journey)
– 7 basic plots (story archetypes)
Gender:
– biological essentialism
– social construction of gender
– gender politics (patriarchy; misogyny)
– feminism (3 or 4 waves)
– postfeminism
– performing gender
– queer
Ethnicity:
– race/racism
– ethnicity
– structuring absence (vs. misrepresentation)
– shadow history of the west
– orientalism/othering
Postmodernism:
(6 questions to ask)
– public screen (vs. public sphere)
– hyper-real(ity)
– postmodernism as cultural production (mediatization & simulacra)
– characteristics of postmodernism (irony; knowingness; cynicism; powerlessness;
pleasure; intertextuality-pastiche-appropriation-bricolage)
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