Describing the idea and showing real research behind why you believe this is an innovative idea and will be successful.
1. You must create a “new idea” in the world of digital marketing …. it doesn’t matter if it is a
tactic, a way to utilize an existing or emerging medium, cross-media, analytics,
engagement, really anything. It can be for your company or brand, or an existing brand,
or an idea that pertains to an entirely new service or company or agency. It must
showcase concepts and techniques you’ve learned in this class.
2. This is NOT a business plan, or a marketing plan, or a creative ad idea – it is about an
innovative idea – something “next” in the field of digital marketing. You must do and show
research – you can definitely “build from” an existing idea, and if so, you can source it.
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