– Each project group will be assigned a non-profit organization.
MY NON-PROFIT ORG IS: “The Canadian National Institute for the Blind”
– As representatives of that non-profit, group members will give a presentation to the decision makers (Board of Governors, Executive team, CFO and accounting team, etc.) at an organization from which they seek a gift (this is the accepted term for “donation”). Presentations will last 12
minutes.
MY GROUP IS PRESENTING TO: “Best Buy Canada Ltd.”
Criteria:
Your project consists of two parts:
A) The PowerPoint material
B) Oral Presentation
Imagine that you work for your non-profit, and you are appealing to a financial, public or governmental body for funding. This means that you will have to take three primary concerns into consideration. How can you best physically, orally, and visually represent your organization, using persuasive, respectful, straightforward language? How can you best appeal to your audience (hint: consider their company culture and values)? How can you best inspire your audience to act; that is, how can you persuade them to demonstrate the kind of philanthropic behavior your organization values and contribute financially to your cause?
A) PowerPoint Criteria
Your PowerPoint material, which you will submit via email once your group has finished its presentation, should consist of roughly 6-8 slides. The slides should be clear, contain minimal text and have a single, unified branding appearance.
B) Oral Presentation Criteria
Your presentations in front of the class (which represents the decision-making body at the organization from which you are soliciting funds) should include the following:
(1) An introductory description of your organization
(2) A description of the existing problem on which your organization currently focuses (for example, “ethics remains too remote a concern in the financial sector,” or “violence among youth makes the basic aspects of learning almost impossible for certain groups of young people”)
(3) Core values
(4) Strategic plan
(5) Branding
(6) The “ask” (a call to your audience to engage in philanthropic behavior and give generously)
*Important suggestions First, conduct a concise evaluation of the non-profit organization’s current messaging, assessing its clarity and persuasiveness. Next, imagine how your presentation can improve upon that messaging, as well as how you can tailor it to address your prospective donor more effectively. Number 5, “Branding,” will entail developing a single, unified vision that underlies all of your spoken and audiovisual material, and that clarifies any inconsistencies or vagueness on your non-profit’s website. Therefore, you should have only one person responsible for the final editing/design stages of these aspects of your project.
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