Global and/or international marketing is a worthy endeavor, but it does bring some problems. Often companies going global and/or international in marketing experience failure. Please identify and explain the major failures in international marketing and how to avoid them.
You are required to submit a min 3000 words paper, including your recommendations to address the key issues. Your analysis should go beyond the generally available facts and most obvious observations. Your analysis should be tied-in learning from the class readings, class discussions, and your personal experience. You should structure an argument using the course framework and learning objectives. You should also cite at least five sources from outside. A simple recap of the most obvious observations will not be graded favorably.
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