For this assignment, your job is to prepare a PowerPoint presentation (maximum six slides, including the title page) that describes how marketing researchers in healthcare can use the secondary data sources, such as the National Center for Health Statistics (CDC), Global Information Database, Fitch, PubMed (Medline), among others (see the appendix below for a complete list of secondary data sources covered in our class video). You can pick one of the sources from the list or use another source that you are familiar with but not included in the list. In any case, make sure that your presentation explains what types of reports/data/information you can obtain from this source, how to obtain these reports/data/information, and how you can access these sources (navigation on the website issues).
Note that I might ask you to present these slides to other students during one of our virtual sessions to give them detailed information about how and when they can use this particular source in their research in the future.
Appendix
Sources of Secondary Data in Healthcare
US Census Bureau
Agency for Healthcare Research and Quality
National Center for Health Statistics, CDC
National Institute of Health – NIH
Center for Medicare and Medicaid Services
The following databases are accessible through the MSU Libraries | The Database List
Global Market Information Database (Euromonitor)
Mintel
Fitch
Statista
PubMed (Medline)
JSTOR
EBSCO
ProQuest
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