To formulate a strategy for a start-up, discuss its strategic direction and suggest a brief implementation plan
(PowerPoint Slide, max 7 slides) and the speech of information on each slide (about 1000 words for 10-15 minutes of presentation)
Dropshipping startup (niche market is a mobile phone case)
Task guidelines and tips:
Your task is to develop a strategic direction for your start-up. You are free to choose the industry your
start-up is going to enter and the nature of your product/service. Please develop about 7 PPT slides to
present your presentation (excluding the references and appendix) and do not
exceed 15 minutes.
You should consider the following items for your presentation:
Strategic goals, vision, and mission of your company.
Competitor analysis (what industry you are going to enter and why) and sources of your
competitive advantage (how you are going to compete).
A brief outline of your strategic plan (e.g. the resources, short- and long-term outcomes, roles
and responsibilities, timeline, and budget).
References
Appendices
You may include the following information as part of your appendices:
‒ Current media articles related to your selected industry by using screenshots to illustrate your
points. Any information to support your PPT slides, your personal notes.
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