Over the last two topics you learned about web design, web development and search engine optimization best practices. These activities are critical for ensuring a positive experience for both users and search engine bots. You will apply your knowledge in all these areas as you complete this Dropbox assignment.
First, you must select a website for a business or brand that directly relates to your academic major, current job and/or ideal career path. This can be: PLEASE CHOOSE WWW.Jeanninesgifts.com —- my current employer
Your current employer’s website if you already work in your desired field
The website for an organization you are interested in working for someday
Or, if you aspire to open or expand your own business, you may use your own website (if it exists) or a site for a similar, local small business (this may even be a future competitor)
Then, follow the steps below to complete your analyses.
Assess the website you chose on the six qualities related to positive user experience from the textbook (findability, accessibility, desirability, usability, credibility and usefulness). Note areas of strength and identify opportunities for improvement.
Test the website on a desktop PC and at least one mobile device to determine if it features a responsive design. Compare the content layout and functionality in a mobile environment to the desktop view and note the differences and similarities.
Visit the website using at least two different browsers (i.e. Microsoft Edge, Firefox, Google Chrome, etc.) and note if the site functions properly and loads quickly on both.
Analyze the homepage closely and examine the content in each of the main areas (header, central content, sidebars and footer). Identify calls-to-action, look for aspects of brand identity, and note observations regarding the written copy and visual elements (i.e. photos, videos, etc.).
Search for the website using the brand’s name and relevant keywords on Google and Bing to determine if it is easy to find.
Utilize at least one free SEO analysis tool from the links provided to help you evaluate the website in the areas most important to on and off-page SEO (i.e. keywords, tags, page load time, backlinks, etc.) and note your findings. (SEO Analysis Tools: HubSpot’s Website Grader; Neil Patel’s SEO Analyzer).
Finally, compile this information into a 2-page, double-spaced paper:
Begin by indicating which website you selected and explaining why it is interesting and relevant to your professional aspirations.
Then, summarize your research, observations and key findings in relation to web design, development and SEO industry standards and best practices.
Conclude your submission with one paragraph that outlines at least three specific recommendations for improvement.
Be sure to refer to your textbook, other course materials and content you find in your own research as necessary and remember to acknowledge your sources by including in-text citations and a complete list of references at the end of any academic writing submission.
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