Strategic Management
The assignment is linked to the following learning outcome:
1. Demonstrate an understanding of the key approaches, theories and concepts that inform strategic management
2. Critically appraise different schools of thought to healthcare business practice and strategic management
3. Critically explain and analyze a range of strategies linking theory to practice.
Assignment Question
The word count for this assignment is 2,500 words (excluding references, tables, diagrams, and appendices).
In this assignment, you will select a Healthcare Organisation of your choice (Except WHO) and find their existing strategic plan. If you are currently working in a healthcare organisation, you may choose to discuss your own organisation and its strategic plan. If not, you can select an organisation whose strategic plan you have access to or are able to find online. You will play the role of an external Consultant hired by the Chief Executive Officer (CEO) of this organisation. They have hired you at the starting point of the implementation of their strategic plan to write a guidance document on how this strategic plan could be implemented effectively into their organization.
In your guidance document, you will advise the CEO on implementing their strategic plan using the key concepts of strategic management.
When writing this guidance document keep in mind that the CEO is a busy person, so you need to write professionally, concisely, clearly, provide good evidence, and follow Harvard academic referencing systems. It is recommended that you have clear headings that break up your guidance document and make it easy for the CEO to follow, and also consider using infographics and other ways to present information in a clear and easy to understand format.
It is expected that your paper will comprise of the following:
– Introduction (Approximately 300 words) – In this section, you will give a brief overview to the CEO of what you intend to cover in your guidance document.
– Implementing the Strategy (Approximately1500 words)
Here, in your advice to the CEO, you will focus on the tools and techniques that can be used in implementing the strategic plan and the challenges that a strategic manager needs to be mindful of during this implementation process. In this section you will explore your learning from the module in relation to the implementation of the strategy with a focus on demonstrating that you can apply the different concepts, tools, and techniques that you have learnt in this module to the strategy that you are exploring. Note that this is not a workplan for implementing the specifics of the strategy, but rather focusses on the theories, concepts, tools and techniques, and challenges that a strategic manager needs to be mindful of when implementing the strategy. These may be explored in the following sub-headings:
o Directional Strategies (vision, mission and values)
o Service/Product Strategies
o Support Strategies
– Measuring the success of the strategy (Approximately 400 words) – here you will advise the CEO on how to measure success and the possible challenges in measuring these, and your recommendations, using the concepts you have learnt in this module.
– Reflecting and revisiting the strategy (Approximately 300 words) – here you will guide the CEO on issues like when and how to reflect on the strategy, how to continue to align the strategy with the external environment and gain sustainable competitive advantage, and when a new strategy needs to be developed and how.
In the annexes, you must include the strategic plan (or this can be included with a link if the plan is online). You are encouraged to provide additional information such as an action plan for the first 6 months, a contingency plan, or other supporting implementation tools that will be helpful for the CEO.
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