INTERNAL ANALYSIS
Your internal analysis must include factors within your organization that might be considered a strength or weakness and could be leveraged to take advantage of opportunities or reduce threats.
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Specifically, you must analyze the strengths and weaknesses of each of the functions found in your organization (i.e. Sales & Marketing, Finance & Accounting, Management (including HR), Research & Development, Production, and Information Systems. You are to assess how well these functions are performing, providing an in-depth discussion and analysis of resource levels and capabilities (how well these functions are using the resources to achieve organizational objectives). Do not simply describe how your organizational units perform their work.
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EXTERNAL ANALYSIS:
Your external analysis must include factors outside your organization that may pose opportunities or threats to your organization. Specifically, you must analyze factors in the societal environment (demographics, economic, socio-cultural, political-legal, and technology) as well as factors in the industry environment (customers, competitors, and suppliers). Do not simply describe the external factors that you believe affect your business. You are required to provide the reader a clear understanding of how the factors are related to the creation of opportunities or threats for your organization.
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ACTION STEPS/RECOMMENDATIONS:
Once you have completed your SWOT analysis, the next step is to develop recommendations for your organization which could be implemented to take advantage of the opportunities and reduce the threats. Please be specific. Also, you must explain why you believe these actions would work and how you would go about implementing these recommendations.
FORMAT/HEADINGS:
Review Sample SWOT Paper for format.
I would like you to use a specific format for your paper. Please start with a title page following APA format. Then, use the following paper side headings for your paper:
Abstract
Brief Summary of the paper allowing readers to quickly review the main points and purpose of the paper. The Abstract is the first page after Title Page. Abstract is on its own page.
SWOT Analysis of Name of Company (See Sample Paper)
This should be a summary of your organization’s history, type of company, who it competes with, etc.
STRENGTHS
List and discuss at least three major strengths of the company.
WEAKNESSES
List and discuss at least three major weaknesses of the company.
OPPORTUNITIES
List and discuss at least three major opportunities for this company.
THREATS
List and discuss at least three major threats to this company’s business.
CONCLUSION AND FUTURE STUDY
Discuss at least three major recommendations that you believe will help this organization grow. Be sure to provide your rationale for these recommendations.
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