Select an organization that you are familiar with at an operational level. It does not need to be a large corporation, the important aspect is to really investigate the external environment, and competitive factors while also being aware of internal aspects that could impact success.
Research the external and competitive environment of the organization. Once you have a picture of the external, look to internal strengths and weaknesses of the firm. Porter’s Five Forces analysis tool will be helpful in this process.
Your ultimate goal will be to make 1 recommendation to the firm regarding changes you suggest in their culture, structure, leadership or market direction. Support your recommendations with academic research.
The format of this assignment is White Paper which means it is a persuasive document. Please use third person, cite your sources within the text and include a title/reference page.
Be sure to include: Introduction/Overview, Analysis of organization using Porters Five Forces, Internal Strengths, Internal Weaknesses, opportunities from external trends or competition, threats from external trends and competitive environment, external factors impacting decisions, possible future scenarios, recommendations for changes in culture, leadership and/or structure, reference page
5-7 page paper with 5 external academic sources.
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