The (new?) Purpose of Business
In 2019, the Business Roundtable (an association of CEO across the U.S. – see https://www.businessroundtable.org/about-us (Links to an external site.)) endorsed a new Statement on the Purpose of a Corporation signed by 181 leading U.S. CEOs. For the first since 1997, the statement emphasises not only shareholder value, but in generating long term value for customers, employees, suppliers, and communities (see https://opportunity.businessroundtable.org/wp-content/uploads/2019/12/BRT-Statement-on-the-Purpose-of-a-Corporation-with-Signatures.pdf (Links to an external site.)).
What is the purpose of business? In answering the question, consider what a business should do vs. what a business must do.
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