The Airline Research Paper is an individual student effort but with roots in the group collaboration. Students will choose an airline from UAE/ Dubai write a critical analysis of the airline’s operation. The paper will cover the listed topics (as a minimum) in a paper of 8 to 12 pages (not including title and reference pages) in current APA format. Note: A paper of this length does not require an abstract or table of contents. The paper is due at the end of Module 8. Refer to the rubric in 8.3 Assignment: Airline Research Paper for specific grading information.
Topics will include:
Introduction and brief history of the chosen airline
Fleet analysis including issues associated with fleet composition
Route structure analysis (hub and spoke, point to point, or linear)
For example, does the route structure fit the regional needs?
Cost control analysis
For example, how effective is the airline at controlling their costs, and what techniques (like fuel hedging) do they use?
Profitability
Historic, recent, and your future profit projections
Recommendations for improvement
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