Choose a bar, restaurant or other enterprise that has a wine program, including wine list that is available online. Observe their wine operation from the on-line environment, including on-line reviews from yelp, yahoo, opentable, etc, take notes and write a report as though you are a consultant hired to help improve the operation. The report should have the following elements:
• Overview of the operation
o Target market
o Concept
o Design
o Price points
o Menu overview
o Prices/choices of wines
o Sommelier culture
o Location effectiveness
• Evaluation
o What are they doing well?
o What are they doing poorly?
o What could the improve/what should they improve?
o Costs of improvements/would they be worth it?
o Do the things in the overview work? Are they good/bad or ugly?
o What would you do differently?
o What would you keep? And why.
o How is pricing? Good, bad? Improvable?
o How is selection?
These should be written in a business memorandum format. They cannot be written in first person as this is a professional consulting report and must be professionally written
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