Write a 3-4 page critical analysis of the Peloton Commercial that aired this pas

Write a 3-4 page critical analysis of the Peloton Commercial that aired this past Christmas.
1. Describe the ad/Make observations—what you see, what is said, how it is organized and
so on) and the ad’s overall effect or tone. Is the ad old-fashioned, somber, disturbing,
serene, purposely confusing, busy, funny, sarcastic, ironic, understated, sad, sexy, vague
and so on? Does it sentimentalize, glorify, What grabs your attention? How do your eyes
move across the screen? Are the objects interacting in some way- implied or obvious? Is
there implied movement? Foreshadowing? What is excluded? Be detailed.
2. Find the argument the ad puts forth/Determine the purpose of the Ad. What is the
argument? What kind of lifestyle do you think your advertising tries to promote? What kind of
values? What are the implied values? The explicit messages? What is the context? Discuss
how the audience and the ad’s message are linked. What kinds of knowledge or experience
does the ad assume its audience possesses? What associations might the audience make with
the images in your ad? How and why are these associations important? How do they connect
with the product? How might these associations motivate viewers to purchase the product?
Who do you think is the target audience and how do you know?
3. Prove the argument/Determine the messages of the Ad and the messages it sends.
Identify Rhetorical Strategies. What appeals are being used to support the argument?
Ethos? Credibility by name or brand or endorsement
Pathos? Emotions
Logos? Logic
Consider diction if there’s text/speech. Consider context.
4.Critical Thinking/Arrive at a “So What?” What can you deduce about American culture in
general by looking at this ad? What/How is the target audience or public being asked to think
after watching ad? What thoughts are being perpetuated through this ad?
Organization:
Sample Outline
1. Introduction: What is the ad for? General summary of the context of ad, name the company
or product, and your thesis—what is the ad doing or saying and who is the audience. In the
“So What?” of your Thesis, consider the Consequences of the messages you determine
the Ad is sending.
Thesis example pattern: Ultimately, the Peloton Christmas ad equates the husband’s love for
his wife with her maintenance of physical beauty and thinness, and as a result, traditional
codes of femininity and, in that way, female submissiveness remain institutionalized through
this advertisement.
*Please note the pattern of the Thesis, that is, Transition, Topic, argument about topic, and “So
2. Body Paragraphs: (these are simply suggestions for body paragraph topics…I’m more
concerned with Paragraph Development—Please use the Paragraph Development
discussion I gave you from our last assignment, and Remember MLA in-text Citation!!!
Thank you!!)
(Use evidence from the Peloton Ad and from Jean Kilbourne’s video to prove your thesis)
A. Describe the ad. (1.)
B. Explain the Context & Target Audience. Where was the ad published? Who is the audience?
Show the reader how the components of the ad are designed to target the audience. What are
the values of the audience? (2)
C. Describe the visual strategies the ad uses to target the audience. (This is where you discuss
ethos or pathos or logos.) (3) Simplified, Logos is use of Logic, and it is an appeal to the
audience’s logical and rational brain. Ethos is the trustworthiness of the speaker or writer, and
your Ethos depends on your ability to develop a paragraph effectively according to the proper
conventions of writing and the proper methods of quote integrations and citation, and the
company has Ethos as well. Pathos is the use of emotion, and it is an appeal to the audience’s
emotional and sentimental self. What do you see at work here and why? Remember to support
you analysis with a detail from the commercial or a quote from Kilbourne.
D. Describe the textual strategies. Diction, tone, etc. and how this targets your audience/the
values etc. (3)
3. Conclusion: Recap and discuss cultural implications or ideas
Remember:
This paper IS an Analysis:
• IT IS Formal
• IT IS For your audience
• YOU MUST Remove your own voice
• IT IS Critical
• YOU MUST Show your rhetorical work
• Rhetorical (making sense of the “who, what, when, where, why, and how” of an
argument for your readers)
Remember:
This paper IS NOT a Reflection:
• IT IS NOT Informal
• IT IS NOT For you
• IT IS NOT Personal (NO 1st or 2nd Person)
• AVOID Storytelling
• AVOID Explaining yourself directly to the reader
• AVOID Reflection (making sense of an event for your own personal reasons)
MLA FORMAT: This paper must be written in MLA format. 12 pt. Times font. Double-spaced.
Left corner: Your name, Prof name, Course, Date. Right: header. 1 inch margins. No cover. No
folder. MLA IN-TEXT CITATION and a WORKS CITED PAGE ARE MANDATORY.

Don't use plagiarized sources. Get Your Custom Essay on
Write a 3-4 page critical analysis of the Peloton Commercial that aired this pas
Get an essay WRITTEN FOR YOU, Plagiarism free, and by an EXPERT!
Order Essay
Graduate Homework
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Papers are written from scratch We have molded our writers to develop content for all assignments from scratch. This way, we promote originality and reduce cases of plagiarism that might affect your grades and hinder you from realizing your academic goals. We encourage our clients to indicate the deliverables that should be featured in the final paper. Our online help services allow one to make a clarification and even interact with the writer directly to help them understand the needs of the assignment. Many of our writers are professional tutors who understand the approaches that should be used to fulfill the specified instructions. Every time a client places an order on our system, we link them with the most qualified writer in the subject of interest.

Money-back guarantee

YUnlike other writing companies, we encourage clients to draw back their money at any stage of the writing process if they experience any uncertainties with the quality of generated content. However, you will hardly have to make this decision because of our business approach that suits your needs.

Zero-plagiarism guarantee

We have an advanced plagiarism-detection system that flags any work that fails to meet the required academic expectations. Our company thrives in honesty, and as such, you will be guaranteed to achieve a paper that meets your expectations.

Free-revision policy

We encourage our clients to return papers for revision seven days after the last submission for free. Depending on the proposed changes, we will work on your article to achieve the desired expectations.

Privacy policy

We uphold confidentiality and privacy through our interactions with clients, an aspect that has enhanced our relationship with prospective customers seeking for assignment help. We do not disclose your information with third-parties

Qualified Writers

We boast of a diverse pool of ENL and ESL professionals who respond with a personal touch to the needs of every client. Our focus is to become the best platform that offers specialized services to individuals to accomplish their academic goals.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
× Contact Live Agents